La Riche Directions Coral Red Semi-Permanent Hair Colour 88ml

La Riche Directions Coral Red Semi-Permanent Hair Colour 88ml

In stock
  • Semi-permanent hair colour lasts approximately 4-8 washes
  • Does not require the addition of peroxide
  • Can be mixed with each other, allowing you to create your own unique shade with ease
  • A long lasting, rich dye that work well on most hair types
  • It has a great conditioning effect

La Riche Directions Hair Coral Red 88ml



Directions semi permanent hair colour comes in 34 intense shades. All Directions can be mixed too, meaning the possibilities are endless!

Celebrate your individuality.

. Vegan Friendly Hair Dye
. Tamper Proof Lid
. NOT tested on animals
. 88ml Directions Hair Dye Per Pot
. 49mm opening in tub for easy use with a tint brush


1. Shampoo the hair with a pH acid balanced shampoo, this will give the hair the correct acid balance, allowing Directions Hair colour to achieve the best results.
2. Towel dry the hair; apply Directions with a tint brush evenly through the hair.
3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy. The pigments will have penetrated the hair. Lighter shades may require a little more combing.
4. Processing time is between 15 and 30 minutes, a latic cap will contain the heat on the hair helping to achieve a better result.
5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed

Do's & Dont's

. Wear rubber gloves or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hair line to prevent skin from staining.

. As with all colours we advise a swatch test first.

. Do not mix Directions with peroxide

. Do not use 2 in 1 shampoo and conditioner
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